Vegetables Get the Tinned Fish Treatment

 Almost everything, even food, is being rebranded in the TikTok era. As “spa water,” agua fresca circulates.  

 Almost everything, even food, is being rebranded in the TikTok era. As “spa water,” agua fresca circulates.  

 The “tomato girl aesthetic” favors Mediterranean imagery and red, while the “vanilla girl aesthetic” favors neutrals.   

 This environment has helped canned fish become the trendy "tinned fish," a marketing genius that put all kinds of hermetically sealed seafood,,,

 on the menus of high-end restaurants and marketplaces nationwide.  

 The “plant-based seafood company” Seed to Surf sells “mushroom snow crab” and “celery root whitefish” in beautiful tins for snack boards.  

 I love vegetables and canned fish, so I wondered if mushrooms could satisfy a crustacean appetite.  

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